10 tips that will help you ensure that a PR photo has the best opportunity to be published by print media!
|Posted on April 19, 2010 at 9:15 AM|
Working with a professional PR photography like WHYTE-HALLiMAGES helps ensure that a PR photo has the best opportunity to be published by print media.
As PR people, you should always ask three questions of a prospective photographer before hiring them:
- Do you shoot digital?
- Can you show me examples of other similar photos you have shot?
- What contacts do you have with the media and how will you help me distribute the photo to them once it has been shot?
Following are 10 tips that will help you ensure that a PR photo has the best opportunity to be published by print media:
- Remember, news photography is not advertising. Make sure you identify the news value of the story you want to illustrate.
- Newspapers and magazines get hundreds of photos a day. Your photo needs to tell your story quickly and creatively, and have real news value, to make the cut.
- Capture images that tell your story at a glance. If your story is that you're donating money to build homes for the homeless, get a photo of people building homes, not a "grip and grin" check presentation.
- Write a complete and proper caption. Don't be misleading.
- Identify the audience you are trying to reach. Photos for Annual Reports and internal publications are not the same as photos intended for print publications - newspapers or magazines.
- Get photos for day-of stores out in a timely fashion. Rely on a respected vendor to help deliver your photo to the media - they have credibility and experience with newsrooms that can greatly increase the chance of your photo being seen and used.
- Try to create photos that have a shelf life. Can they be used to illustrate the specific story today as well as related/ongoing stories down the road?
- If you are putting on a press event, make sure you provide the media, both print and TV, with a visual opportunity. Talking heads at a podium are not visual.
- Don't try to over brand the photo. It should look spur-of-the-moment, even if it isn't.
- Photo editing softwares are wonderful tools. Don't abuse them to alter reality in your photos. Media will know if the photos are altered.
Delroy A. Whyte-Hall