Using Photos to Convey Your Message!

Posted on April 26, 2010 at 9:15 AM

Photos should be an important part of any small company's publicity programme.Photos help to brand a press release and make it stand out from the crowd.

The checklist for any company planning a publicity effort must include an item for photos. The final decision in a given case may be to use aphoto element in the publicity programme, or it may be to NOT use photos but the issue should be discussed for every publicity effort. Below are some tipsto make your photo usage successful.

Quality is Key – Hire a Photographer

The next step is to hire a good photographer, preferable on thathas newspaper photography experience (aka a Photo-Journalist).

A good photographer may be costly but it is the best money you can spend.

If the pictures are not shot correctly, the whole photo effort will be wasted.

To determine the quality of the photographer, ask to see his orher online portfolio. This is a collection of their photographs. You might also ask to see pictures from their last several shoots.

If you believe that the pictures are the kind of pictures that will tell your story, you have your photographer.

If you are not pleased, consult another.

Once you have the photographer lined up, spend time explaining just what you expect from the pictures, what story you are trying to tell and what message you want to deliver to readers and others who will see the photos.

To often, photographers are not properly briefed or poorly assigned, uninformed and therefore make poor pictures.

Need a photographer? WHYTE-HALLiMAGES can get you that perfect shot.


Delroy A. Whyte-Hall

PR/News Photographer


Categories: PR Photography, Publicity Photography, Corporate Event Photography

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