|Posted on May 10, 2010 at 9:15 AM||comments (0)|
A picture is worth 1000 words, especially when it comes to print and television publicity.
That's why it is very important for publicists, wherever possible, include photography in each of their publicity campaigns.
In fact, in my experience, addition of a quality photo with a press release increases the probability of it getting run by 100-500%; it's that important.
Note the keyword in that last phrase - "quality". Qual...Read Full Post »
|Posted on May 3, 2010 at 9:15 AM||comments (0)|
Be prepared for photo requests by making sure you have press photos on hand
Q: I own a gourmet food store. My friend saidshe thinks I need a professional photograph. Frankly, I think my money would be better spent elsewhere. Who's right - me or my friend?
A: Your friend, and let me tell you why. Here'swhat will happen if you don't have a photo:
You'll be called unex...Read Full Post »
|Posted on April 26, 2010 at 9:15 AM||comments (0)|
Photos should be an important part of any small company's publicity programme.Photos help to brand a press release and make it stand out from the crowd.
The checklist for any company planning a publicity effort must include an item for photos. The final decision in a given case may be to use aphoto element in the publicity programme, or it may be to NOT use photos but the issue should be discussed for every publicity effort. Below are some tipsto make your photo usage succes...Read Full Post »
10 tips that will help you ensure that a PR photo has the best opportunity to be published by print media!
|Posted on April 19, 2010 at 9:15 AM||comments (0)|
Working with a professional PR photography like WHYTE-HALLiMAGES helps ensure that a PR photo has the best opportunity to be published by print media.
As PR people, you should always ask three questions of a prospective photographer before hiring them:
- Do you shoot digital?
- Can you show me examples of other similar photos you have shot?
- What contacts do you have with the media and how will you ...
|Posted on April 5, 2010 at 9:15 AM||comments (0)|
While new technology has created greater opportunities for PR pros to get photos to the media in the current news cycle, the keys to placing photos with the media remain creativity and quality of the images.
These were among the messages presented at a recent U.S. Newswire workshop attended by more than 100 PR pros at Washington, D.C.'s National Press Club.
The event, presented by Medialink's U.S. Newswire division, featured Harry Walker, photo editor of Kn...Read Full Post »